"This book titled Strategic Management and Business Policy is an ideal textbook for students studying management for the first time, whether at undergraduate or graduate programs, covering all of the functional areas and processes of management, i.e., Planning, Organizing, Staffing, Directing, Controlling, etc. It provides a framework for students to understand the inter-relatedness of the different aspects of management and how they robust as one in the business organization. The primary objective of this book is to present prologue to the theory and practice of management and it is a base for a number of important undergraduate or graduate studies in India. A lot of credentials substantiate the educational worth of the content. All the presented methods, examples and cases are truthful and were momentarily accessible. The secondary objective of the book is to facilitate the reader to answer the decision-making troubles that confront managers in the public, cooperative and private sectors. Exhaustive subject matter covered in this inclusive book, namely Management and Organizations, Management History including Pioneering Indian Contribution to Management, Lessons and Thoughts from Vedas, Puranas, Upanishads, Ramayana, Mahabharata and its Application to Modern Era, Organizational Structure and Design, Organizational Culture and Environment, Social Responsibility and Managerial Ethics, Marketing Management, Financial Management, Production Management, Human Resource Management and Strategic Management. This book endows with twin considerations; student as well as manager, where students should get conceptual lucidity concerning management thoughts and manager’s job engross planning for the potential by anticipating changes in the external environment, organizing people into groups, allocating resources to them and motivating them to conquer organizational objective. High-quality management is indispensable for any business organization, be it a government agency, a non-profit organization or an industrial firm, if it is to achieve its objectives. In this book, all major criteria have been mentioned with comprehensive illustrations and examples."
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