Description
This book presents practical understanding of the management problems. Broadly, it is
meant for the students who have basic training in management or commerce and also for
those with little or no formal management background like MCA and Engineering. For
management professionals, essential principles and concepts of management that are
particularly relevant for understanding the problems of management are highlighted
through issues for discussion. Thus, the book is of special value for undergraduate and
postgraduate courses, like BBA, MBA, MHRD, MIB as well as for B. Tech. and MCA. The case
material is sufficiently broad in scope and rigorous in coverage to satisfy any undergraduate
and postgraduate courses in the field of management.
Each case study provides a descriptive analysis of the critical problems faced by leading
organisations. Furthermore, each case study is chosen to reflect and illustrate a specific
problem. Each case study contains one relatively successful and the other less so in dealing
with one or more of the critical issues or problems. All case studies have been updated to
reflect the latest available information about the corporate world. Issues for discussion in
each case are an attempt to explore various facets of management principles involved in
solving the problem.
Dr. Akhilesh Chandra Pandey is senior faculty in Department of Business Management,
HNB Garhwal University (a Central University), Srinagar, Garhwal, Uttarakhand, having
more than 17 years of experience in teaching, research and training. He is an expert
member of Technical Evaluation Committee of BSNL. He is PhD, MBA, and LL.B from
University of Allahabad. He is also an Associate Member of AIMA, New Delhi. His areas of
interests are Organisational Behaviour and Consumer Behaviour. He has published more
than 45 research papers in national and international refereed journals and presented 42
papers in various conferences. He is chief editor, Gumbad Business Review and member of
Editorial Board for Vedang, Acme and Academy of Business & Retail Management
Research, London. He is member of ISA; Society for Management Education, India;
Strategic Management Forum, India; and Circle for Child and Youth Research Cooperation
in India. He was invited to present his research paper in International Sociological
Association, Goteborg, Sweden and International Trade and Academic Conference, London
in 2010. He had visited University of Goteborg, Sweden; University of Sri Jayewardenepura,
Sri Lanka; University of Wollongong in Dubai, Dubai; and Zayad University, Abu Dhabi.
