Global Marketing Strategies, Indian Adaption, Sixth Edition highlights the issues facing current managers such as the events of 9/11 and continued opposition to unlimited globalization. An updated casebook (covering 17 cases) made available with the book to afford a better grasp of how products are developed and marketed through company, product and industry specific cases. The authors have revised the complete text, updating key concepts and examples with reference to numerous academic and trade sources. International and global references appear as global to reinforce the book’s more unified, worldwide character. The book reflects the changing role of global marketing organizations. Current sources from traditional U.S. publications such as The Wall Street Journal, Marketing News and Business Week are complemented by references to international publications, including Business Europe, Far Eastern Economic Review.
JeanPierre Jeannet, is from Babson College and International Institute for Management development. J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst and his diploma degree from the college of Zurich, Switzerland.
H.David Hennessey, is from Babson College and Ashridge Management College, UK. H. David Hennessey is Associate Professor of Marketing at Babson College and an associate of Ashridge Management College, UK. He received his MBA from Clark University and his Ph.D from New York University