The book entitled Research Methodology is primarily designed for the students of varied management streams. The book also serves as a guide for practitioners doing research projects to enrich and sharpen their analytical skills and business expertise. The book provides a comprehensive description about the research problems, research design, data collection, analysis, and interpretation, followed by the guidelines of writing a concise and an effective research report. The book demonstrates the complex statistical tools and techniques in an easy to understand way. The summary and end-of-chapter exercises help readers to recapitulate the main ideas of the chapter. Case studies based on diverse real-life business research projects is the unique feature of the book, which will assist the readers while undertaking their dissertation or internship report.
G. C. Ramamurthy has 15 years’ experience in teaching and training students from engineering colleges and polytechnics and professionals and technicians from industries in the area of Quality, Quality Control and Management, Statistical Quality Control, Supervisory Development, Engineering Inspection and Metrology, pneumatic, electro-pneumatic controls and PLCs. Starting as Graduate Trainee in GRASIM INDUSTRIES LTD, he rose to the post of Deputy Director of Training, Foremen Training Institute, Bangalore. Presently, he holds the same post. He got his B. Tech from the Mysore University and PGDBA. The organizations G. C. Ramamurthy served include GRASIM INDUSTRIES LTD. He has also attended various training programs including Statistical Quality Control at Indian Statistical Institute, Bangalore, and Inspection and Quality Control at Central Manufacturing Technology Institute, Bangalore. He has access to national and international journals in the field of Quality, Management and Supervisory Development.
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