Author Name : Alpana Trehan, Kogent Learning Solutions Inc.
Price INR :
ISBN 13 : 9789350040263
With CD : No
Pages : 632
Format : Paper Back
Publisher : Dreamtech Press
Categories: , Product ID: 1944


This book on entrepreneurship is divided into two parts. The first part covers the concept of entrepreneurship and the challenges, rewards, and issues faced by entrepreneurs in starting and growing the enterprises. The book provides a more practical and detailed roadmap defining entrepreneurial development theory, process, decision making, and the skills and characteristics required for real world business practices. Throughout the book you will find the tips on how to become a successful entrepreneur and issues to be avoided. The second part relates to Small Scale enterprises which includes the concept of small scale enterprises, their roles, significance, characteristics, sickness in small scale enterprises, establishing a small Scale enterprise and its successful management. All concepts are explained in an easy comprehensible manner, to facilitate a clear understanding among the readers, about Entrepreneurship and Small Scale Enterprises.
It is exclusively written for management students, budding entrepreneurs, university teachers, managers, and other readers interested in modern small business development and management. This book will also be helpful to trainers who offer training on entrepreneurship development.

Alpana Trehan is an educationist whose areas of interest include International Business, Economics, and Finance. She is the member of Board of Studies, Faculty of Management, Devi Ahilya University, Indore. She is a self-directed person who heads the Hospital Administration Program. In addition, she has been the instructor of Higher Command Course and Senior Command Course in Army War College, Mhow. She has 25 years of experience in teaching management subjects at the post graduation level. At present, she is working as an associate professor in Institute of Management Studies, Devi Ahilya University. She endeavors to target challenging senior level assignments across various functional sectors of Research and Development and Training and Development in growth-oriented organizations. Her experience in teaching and research has helped her in demonstrating a passionate commitment towards student development. She has skillfully designed several challenging, enriching, and innovative activities to address the diverse interests of students. As a senior faculty member and trainer, she has mentored numerous research projects and guided the publication of research papers in many renowned national and international journals. She is blessed with exceptional administrative and organizing capabilities as well as strong analytical, interpersonal, and reasoning skills to collaborate with interdisciplinary teams.
The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management books bringing excellent content in management education to the fore. The team is committed to excellence—excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers.

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